Computer & Technology
Skills
Word & Data Processing
Microsoft Office Suite, Lotus Notes, FileMaker Pro
Interactive Media
PowerPoint, Macromedia Director, 3D Studio Max
Video Production
Media 100, Adobe After Effects, Compression Techniques
Desktop Publishing
Quark XPress, Adobe PageMaker, Adobe Acrobat (PDF Workflow),
OmniPage Pro (Scanning Software)
Digital Graphics
Adobe Photoshop/ImageReady, Adobe Illustrator, Macromedia
Fireworks, Macromedia Freehand
Web Design & Development
Macromedia Dreamweaver, Fetch & WS FTP, Website Statistics,
Search Engine Promotion Techniques, Plesk Server Administrator,
CPanel
Knowledge & Skills
Visual Communication
Theory and processes, advanced concepts; problem solving,
research, design, script writing, storyboarding, project
management.
Printing Processes
Image design, imposition, pre-press: digital image assembly
and photo conversion, image carrier preparation and image
transfer, offset & screen printing.
Photography
Camera operation, composition, image correction/retouching,
printing techniques.
Video Production
Recording theory, planning/production techniques, linear/non-linear
editing.
Digital Imaging
Image/art preparation techniques for publishing applications
for print, CD’s and other computer media.
Web Design
Hypertext Markup Language (HTML), design, site structure,
development, usability, image optimization, table manipulation,
stylesheets, library items, forms, scalability.
Multimedia Production
Design and production of interactive and usable presentations
with the integration of video, audio, photography, imaging,
and computer applications.
Marketing
Activities & decisions, consumer/business behavior,
advertising.
Technical Writing
Basic forms of writing for business, industry, and government.
Graphic Design
Principles, history, and critical thinking.
Media Sales & Promotion
Major media advertising sales tools such as rate cards,
sales proposals and techniques to boost advertising sales
for the media. Procedures involved in the planning and
execution of promotional materials for various media. Balancing
financial goals of media with media's social responsibility.
Problem-solving and presentation skills in media sales
and promotion careers.
Display and Exhibit Technology
Display and exhibit industry from problem analysis through
design and production to installation and evaluation. Using "high
tech" media used to stop audiences and create the
desired outcome.
Graphic Image Transfer Systems
Offset, screen, flexographic, and gravure image transfer
examined. Integration of digital image preparation and
the impact on transfer systems. Quality control, problem
solving, system management, and production.
Digital Color Applications
Basic color theory and color models as applied in Color
Management Systems.
Personal Attributes
Artistic and computer background
Technology oriented
Efficient with computers: Mac & PC
File Management knowledge
Effective writing skills
Problem solving skills
Attention to detail
Goal oriented & Self-motivated
Communication skills - long distance phone and e-mail
Quick learner
Work well as team member
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