Kurt Krejny
Online Marketing Professional / Problem Solver / Event Speaker
Connect with Kurt on:Online Marketing Bio
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Kurt is the Director of Online Marketing at Fathom. Kurt has over 9 years of experience in online marketing with a concentration in search engine optimization (SEO). Kurt's background in Visual Communications Technology at Bowling Green State University has allowed him to assist organizations in solving complex online marketing problems. Using a diverse skill set including traditional marketing, graphic design, usability, website development, and video, Kurt has been focused on getting things done to show results.
Please contact Kurt to speak at your next conference on topics about:
• Search Engine Optimization
• Local & Mobile Search
• Social Media / Reputation Monitoring
• Technical/Conversion Optimization
• E-commerce
Online Marketing Speaking Engagements
- Social Media Strategies Summit, Las Vegas, February 7-9, 2012
- SMX Social Media Marketing, December 5-6, 2011
- 2011 Midwest Social Media Summit, November 17, 2011
- NEOUPA World Usability Day, November 10, 2011
- The Confluence of SEO and Social - Cleveland Social Media Club, October 18, 2011
- E-commerce Holiday Success: 107 Tips for Results that Matter, September 2011 [webinar]
- Social Media Panel - Wadsworth Independent Business Association, August 2011
- Intranet Benchmarking Forum (IBF) Live Tour, July 2011
- NEOUPA "Local Search Marketing" event, May 2011 [view presentation]
- AAF BizBuzz "Online Marketing Seminar", May 2011 [view presentation]
- Social Media Event in Medina, Ohio, March 2011 [view presentation]
- Web Association luncheon, June 2010 [view presentation]
- Cleveland Society of Professional Journalists Conference, April 2010 [view presentation]
- NEOUPA "Usability and Search Engine Optimization" event, March 2010 [view presentation]
Blog Posts / Interviews
- iOS Apps (iPhone & iPad) for Online Marketers
- SEO Then and Now
- Local Search Marketing: 6 tactics to take advantage of a search marketing category with less B2B competition (Interview by MarketingSherpa)
- 8 Ways PPC and SEO Are Better When Used Together (SEOmoz YOUmoz Guest Post)
- Simplified Holistic Online Marketing: PPC & SEO Working Together
- Simplified Holistic Online Marketing
- Boost Conversions with Internal Site Search Optimization
- Question-based Keywords – How, What and Why
- Tribe Social Deck – Experiencing Innovations in Baseball Social Media
- Use SEO to Maximize Your e-Commerce Promo Code Traffic
- Execute Your Website Experience Like an Exquisite Five-Course Meal
- Using Google Related Searches to Aid Your Reputation Monitoring Efforts
- Checking Your Local Search Status
- Helping Online Marketing Clients Promote Green Efforts
- Using LinkedIn to Boost Your Company’s Search Result Reputation
- Domain Name Gaming: Tricking Engines and Annoying Searchers
- Sure-fire Strategies to Pounce on Negative Search Engine Results
- Google Maps Mishap
- 10 Traffic-Stealing Weeds That Suck the Life Out of Your Google Garden
Industry Recognition, Involvement and Free Resources
- SEOmoz - 2011 Search Engine Ranking Factors Contributor
- Search Engine Marketing Professional Organization (SEMPO) Member
- Northeast Ohio Usability Professionals Association (NEOUPA) Member
- Conversion Rate Optimization Professionals' Association (CROPA) Member
- Twitter Tools Directory (free Twitter tool resource created by Fathom)
- Social Media Pressroom (free WordPress theme created by Fathom)
Conference Attendance
- SMX Advanced / SMX Social Media Marketing
- Search Engine Strategies
- Conversion Conference
- Social Media Strategies Summit
- BrightEdge Share2011
- Midwest Social Media Summit
Videos
Getting More SEO Reach Out of Social Profiles
Google Analytics Changes - Expert Discussion Video
How to Respond to Bad Press with Reputation Monitoring
Company Culture On Your Intranet
Skills & Technology
SEO
- Team management
- Project management
- Keyword research
- Content development
- Link building
- Technical analysis
- Analytics
- Conversions
- Holistic operations
- Video marketing
Social Media
- Twitter | Facebook
- YouTube | LinkedIn
- Reputation monitoring
- Blogging
- Online PR
Design
- Graphic / web / email
- Print background
- Information design
- Usability
Technology
- Mac & Windows
- Intranet design
- iPad & iPhone
- Adobe Creative Suite
- Digital photography
Online Marketing Experience
Nov 2006 - Present
Director of Online Marketing
Fathom Online Marketing
As Director of Online Marketing I am leading a team of Online Marketing Specialists that support the ongoing implementation of online marketing campaigns for Fathom's clients. My position also allows me to develop and refine Fathom's organic search engine optimization, online PR, social media, e-commerce, mobile and local search services.
Oct 2003 - Oct 2006
Website Coordinator
AAA East Central
Design, development and execution of the AAA club websites, e-Newsletters and company Intranet. Analyze website usage and e-Newsletter open and click-thru rates. Delivery of electronic marketing to 60,000-plus monthly website visitors and nearly 300,000 e-Newsletter subscribers.
Education
1999 - 2003
B.S. Technology
Visual Communication Technology
Concentrations in Web, Interactive & Print Media
Personal
- Born January 11, 1981
- Cleveland, Ohio native
- Raised in Valley View, Ohio (Cuyahoga Heights Schools)
- College at Bowling Green State University in Bowling Green, Ohio
- Currently residing in Northfield, Ohio
- Married to Alison Krejny
Activities
Hobbies
- Web design
- Photography
- Concerts
- Cleveland sports
- Outdoors/camping
Sports
- Golf
- Softball/baseball
- Soccer
- Basketball
- Mountain Biking
- Ping Pong
Reading
- Zite iPad app
- It's Your Ship
- Switch
- How to Win Friends & Influence People
- Rockefeller Habits
Music
- Punk
- Melodic hardcore
- Alternative
- 80's
Non-profit Support
Get in Touch
Please contact Kurt Krejny for speaking engagements, interviews, or to simply talk shop.
Connect on:
LinkedIn
Twitter
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Google+
SpeakerSite

