Experience

June 2015 - Present

Chief Operating Officer

Linkmedia 360

• Leadership for digital marketing operations, client services, vertical team strategy, team development, service offerings, company culture, marketing and thought leadership, talent acquisition, business development support, and agency growth plan
• View Press Release:
  Digital Marketing Leader Joins Linkmedia 360 as VP of Marketing

Apr 2013 - June 2015

Director | Paid, Owned & Earned Media

Rosetta

• Developing and executing upon integrated marketing strategies designed to maximize site visibility, conversions and ROI
• Managing enterprise-level projects and teams (requirements analysis, development, launch, ongoing marketing retainers)
• Creating and presenting recommendations for search and social media performance improvements
• Researching industry changes/developments and synthesizing actionable steps for the team and clients
• Managing and mentoring careers through sound guidance and innovative thought leadership
• Supporting business development efforts through research, strategy development and pitch presentations

Nov 2006 - Apr 2013

Director of Online Marketing

Fathom Online Marketing

• Led the agency's digital marketing solution and team for SEO, PR/Social, Technical, Analytics and Conversion Optimization
• Managed the operations and profitability of the online marketing department
• Conducted team training for Specialists, Strategists, Senior Account Executives and Executive Leadership
• Facilitated company-wide knowledge sharing through the Intranet and social collaboration tool
• Developed client strategy to generate results and revenue
• Supported sales and marketing efforts to generate new business for Fathom
• Coached team members in personal and professional leadership development

Oct 2003 - Oct 2006

Website Coordinator

AAA East Central

• Full design, development and execution of the AAA club websites, e-Newsletters and corporate Intranet
• Analyzed website and e-Newsletter metrics to determine actionable insights and create recommendations to improve results
• Delivered electronic marketing to 60,000-plus monthly website visitors and 300,000 e-Newsletter subscribers
• Responsible for executing a complete website re-design when the Ohio Motorist Association merged with AAA East Central

1999 - 2003

B.S. Technology

Visual Communication Technology

Concentrations in Web, Interactive & Print Media